Together with BWD Studio, I helped creating a generative identity for Dreamcraft Ventures. The system behind the identity is built up around just three parameters. Progressive, Proper and Down to Earth are each variables that each affect the logo in various ways.

Besides the generative system itself I also made a web tool where new media assets easily can be created for the for e.g. social media.

For the Dreamcraft site (developed by Troels Knud) I created an API for the generative system, to allow mouse and scroll interactions with the logo.